Lory Normaindera Galih

  Velvet Scarves is a small business made by me and my friend in 2018. Velvet Scarves is a brand that sells textured hijab in various colors. I'm responsible for building this brand from branding, marketing, and products photography. 

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  Starting with the design of the logo, to emphasize the nuances of Islam, I chose Kufi calligraphy for the concept for the logo. The combination of the letter "Velvet" in Arabic letters is designed in such a way using the Kufi concept. Because this kufi design forms a "blocky" logo, I give the background "velvet material" as its base. I chose the Red Color to give a bold impression, in this case it represent elegance from the velvet material and braveness from the colour of red.

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  Througout of the operation of this brand, I am also tasked with taking pictures of products, products used by models, video advertisements, etc. To see the results of my visual branding, please visit Instagram Velvet Scarves profile.